The AI Sales Playbook
Prospecting
Find the right leads faster:
- "Find 20 companies in the Austin area with 50-200 employees that recently raised Series B funding"
- "Which of my LinkedIn connections work at companies that match our ideal customer profile?"
- "Analyze this company's recent earnings call — what pain points might they have that we solve?"
Outreach
Personalized messaging at scale:
- "Write a cold email to the VP of Engineering at [Company]. Reference their recent blog post about microservices migration."
- "Create 5 variations of our intro email, each tailored to a different buyer persona"
- "Draft a LinkedIn connection request that references our shared interest in sustainable supply chains"
Pipeline Management
Stay on top of every deal:
- "Summarize all activity on the Acme deal in the last 2 weeks"
- "Which deals in my pipeline haven't had a touchpoint in 10+ days?"
- "Score these 15 opportunities by likelihood to close this quarter"
Closing
AI preparation for the final push:
- "Prepare a battle card for our meeting with [Prospect]. Include competitor comparison and objection handling."
- "Analyze the last 3 emails from [Prospect] — are they signaling readiness to buy?"
- "Draft a proposal for [Project] — $25,000, 6-week timeline, 3 milestones"
Pro Tips
- Use AI for research and drafting, but personalize final outreach yourself
- Feed AI your won/lost deal data for better scoring over time
- AI follow-ups should feel human — review and edit before sending
- Record calls (with permission) and let AI summarize key points and action items